Online dating services market study

16-Feb-2017 22:16

They make worse matches than just using a random site.

That’s because their matching criteria are hardly scientific, as far as romance goes.

Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?

The industry has grown exponentially in many Western countries.

For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).

It is estimated that the industry is worth more than £2bn globally (2).

The authors’ overarching assessment of online dating sites is that scientifically, they just don’t measure up.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.

When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

The authors’ overarching assessment of online dating sites is that scientifically, they just don’t measure up.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.

When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

His team managed to make a profit of 130 dollars at a cost of 32 dollars for a client in the shadow business segment in the US market.